Tostitos

Tostitos is a food company that mainly sells Mexican dishes.The concept of this design is to sell it's salsa product. The salsa design has a variety of different visuals that enhances the product. In this design, there are a lot of fresh looking tomatoes to indicates that the product is harvest with the best quality fruits. The product is function as a dip since the design is placed on a jar. This creates a simple but logical design to help it's viewers eat from the jar. This design is intended for a family who loves to eat Mexican dishes. In the typography, the two "T"s are shaped as two people. These symbols can represent a family. The "I" could represent a child with the T's are the mother and father. The reason behind this representation is to create atmosphere for it's buyers. Tostitos is created to influence a family Mexican dish that can be enjoyed by everyone. This product is intended to be used in multiple places, however it is best used in a food industry. The color of the overall design is leaning toward warm colors. This create a warm family atmosphere or a hot sensational taste. The design is well made and has great impact toward the food industry. A way to improve this design could be adding a variety of the color green. This could help represent a tasty seasoning to enhance the product.